Effective Date: May 12, 2025
ASO Financial (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://asofinancial.com, or engage with us through our services.
1. Information We Collect
We may collect the following types of information:
- Personal Information: When you sign up for our newsletter, contact us, or use our services, we may collect your name, email address, and other relevant details.
- Usage Data: We may automatically collect certain information about your device and usage of our website, including IP address, browser type, operating system, and pages visited. This is used for website analytics and performance improvement.
- Cookies: Our site may use cookies and similar technologies to enhance user experience. You can adjust cookie settings in your browser at any time.
2. How We Use Your Information
We use your information for the following purposes:
- To provide accounting and advisory services.
- To send a weekly email newsletter that contains financial tips, firm updates, and relevant news.
- To respond to your inquiries and support requests.
- To analyze website traffic and improve our services.
Note: We do not sell, rent, or trade your personal information with third parties for marketing purposes.
3. Email Communications
Our email newsletter is managed using Beehiiv, a third-party email marketing platform. By subscribing, you acknowledge that your information will be transferred to Beehiiv for processing in accordance with their Privacy Policy.
You may unsubscribe from our emails at any time by clicking the unsubscribe link in the footer of any newsletter.
4. Disclosure of Information
We may share your personal information only in the following circumstances:
- To comply with legal obligations.
- With service providers (like Beehiiv) who assist in delivering our services, under strict confidentiality obligations.
- In the event of a merger, acquisition, or sale of assets, where user information may be transferred as part of business assets.
5. Your Rights
Depending on where you live, you may have the following rights regarding your personal data:
For California Residents (CCPA):
- Right to know what personal data we collect, use, and disclose.
- Right to request deletion of your personal data.
- Right to opt out of the sale of your personal data (we do not sell personal data).
- You may exercise these rights by contacting us at hello@asofinancial.com.
For EU/EEA Residents (GDPR):
- Right to access, correct, or delete your personal data.
- Right to object to or restrict certain processing activities.
- Right to data portability.
- Right to withdraw consent at any time (where applicable).
- Requests may be made by contacting us at hello@asofinancial.com.
6. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
7. Security
We implement appropriate security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is 100% secure, so we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any information.
9. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of the site after such updates constitutes your acceptance of the revised policy.
10. Contact Us
If you have any questions or wish to exercise your privacy rights, please contact us at:
